Articles
You Set the Expectations
Ask Paul Abbot, the Executive Vice President of Commercial Payments at American Express what he thinks separates AmEx from the competition and he will give you three simple differentiators: trust, service and relationships. In an interview with CEO m... »
Knowing Your Own Brand...
A quick, fun read by Bryant Mc... »
Returning to Your Root...
Recently, McDonald’s announced... »
The Latest Couponing D...
According to Kate Kaye’s recen... »
Books
Your Brain and Informatio...
In his book, Tinker Dabble Doodle Try: Unlock the Power of the Unfocused Mind, Dr. Srini Pillay reminds us that often more focus is not the solution to achieving our goals. As a Harvard-trained and practicing psychiatrist, he lectures around the worl... »
Chaos and the Creative...
When any company leads their f... »
The Wisdom of Insecuri...
British Philsopher, Alan Watts... »
How Customers Think: E...
Gerry Zaltman is a distinguish... »
Journals
Your Thoughts Are Things
After I published a recent Burleson Report: A Weekend Update for Orthodontists, a private client whom I consider a friend and mentor to many of the younger members in my coaching groups, Dr. Ron Barnett, wrote me a kind note, thanking me for the insi... »
The Most Underrated Sk...
Gavin Pretor-Pinney, founder o... »
The Strange Persistenc...
From another brilliant opinion... »
Two Simple Strategies ...
In a recent Strategy+Business ... »
