Articles
Solve Practical Problems.
There’s so much talk about algorithms, digital disruption, artificial intelligence and the future of everything, it’s hard to focus on anything, let alone what consumers really want. Hardly a day goes by where I don’t read an articl... »
Sell It Differently.
The latest online shopping cra... »
Why Smile Direct is On...
Recently, Smile Direct Club (S... »
Perseverance of Belief...
In the 1980s, Ross and Lepper ... »
Books
On Influence.
Karin Krog is a too little appreciated Norwegian jazz singer. Her album with Dexter Gordon, Some Other Spring, was produced in 1970 but sounds as rich and energetic as anything being produced today or in the heyday of Kansas City Swing or 1940s bebop... »
What You Can See.
Advertisers wasted $5.8 billio... »
The Ritz-Carlton Custo...
If you’ve been hanging a... »
What We Don’t Kn...
During the American Civil War,... »
Journals
Emotion for Thought.
From T.S. Eliot’s essay, The Perfect Critic, for the literary journal Athenaeum in 1920: “The vast accumulations of knowledge – or at least of information – deposited by the nineteenth century have been responsible for an equally vast ign... »
Ask Better Questions.
Most small business owners are... »
Driven by Emotion.
From a recent Kiplinger editor... »
What They Want.
I returned from a great meetin... »