Something for Nothing.

Something for Nothing.

I’ll let you in on two little secrets that have forever shaped my life. They were taught to me by my parents, which were taught to them by their parents. I’ve been teaching them to my kids ever since they were old enough to listen and pay attention: ... »

Perception vs. Reality

Perception vs. Reality

Paco Underhill, author of several books on why consumers buy and consultant to large retailers, knows as much as any author I’ve read about where to place items on shelves, how consumers make buying decisions and specifically what drives female consu... »

An Age of Distraction

An Age of Distraction

Today, Millennials spend 93.5 hours per month inside an app. Years ago, I made a bold claim that “those who are unable to control their attention will have it bought and sold by those who can.” Facebook has become one of the biggest media companies o... »