The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Clotaire Rapaille’s bestseller, The Culture Code:An Ingenious Way to Understand Why People Around the World Live and Buy as They Do, deserves a spot on the shelf of any serious marketer. Known for his pivotal work with Chrylser and other major brands, Dr. Rapaille’s depth of market knowledge is unsurpassed. He has the innate ability to break things (products, systems, services and br... »
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