Understanding Your Customers.
Born on a Missouri farm in 1875, James Cash Penney started in the retail business in 1898 as a store clerk in Colorado. He quickly moved up the ranks and in 1902, he was offered a partnership in the Golden Rule store. He soon bought the entire operation and by 1914 he moved the company headquarters to New York City and had built the largest department-store chain in the United States by 1917. At t... »
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