In 1942, Franklin D. Roosevelt was president and Lieutenant Edwin P. Ramsey ordered the last cavalry charge in American history. Nearly eighty years later, the presidents and CEO’s of Moderna, Pfizer, AstraZeneca, GSM, Sanofi, and others leading the vaccination charge, are our new heroes. Saddling up and replacing swords and rifles with needles, they are heading out to save lives throughout the wo... »
In The Law of Success, Napoleon Hill demonstrates how people have a tendency to reap where they have not sown. You see this with companies who assume the grass is greener and hop into another industry or mess with their core product or service, to their detriment. Coke did this with New Coke in the 80’s and it cost them billions in marketshare. Based on a few surveys, Coca-Cola thought they should... »
In my work with clients abroad, I get to learn about all sorts of fun advertising regulations and standards. Because a full 20% of our client base is outside the U.S., I’ve been forced to learn quickly. In the United Kingdom, for example, they have the Advertising Standards Authority. It does nothing more than issue strongly-worded letters and seeing as how the British are so polite, even their st... »
In a recent edition of The Burleson Report, I wrote an article about hindsight and how looking backwards can help uncover bigger trends and assist learning, especially when applied to the future. It was a rather simple assessment of a complex prediction in the rise of the renminbi versus the U.S. dollar. To switch gears but remain in the same mindset, I’ll offer a rather complex look at a si... »
Recent Comments