Dr. Burleson's Posts

Bowling Alone

Bowling Alone: The Collapse and Revival of American Community

Have you ever given much thought to the community in which your practice is located? If you are like must of us, probably not. But there are some good reasons why you should. The more you understand the community around you, the better able you are to identify with them and create a cohesive relationship. That’s exactly what this book, Bowling Alone: The Collapse and Revival of American Community,... »

Influence: Science and Practice

Influence: Science and Practice

Have you ever thought about what it is that influences people? Being in business and having a practice that is selling treatment options to people, it’s a good idea that you consider it. There is a lot of psychology behind influence and that’s exactly what Robert Cialdini brings us in this popular book that has sold more than 1.5 million copies. If you want to have a successful business you have t... »


Car Guys vs. Bean Counters

As an executive of the auto industry who has a career spanning over four decades, Bob Lutz is in a great position to share his insight. And that’s just what he does in Car Guys vs. Bean Counters. If you ever wondered what would happen when cost cutting measures come before customer service and quality products, this is where you will find out that and much more. Lutz holds nothing back in sharing ... »

competitive strategy

Competitive Strategy

Not sure how to handle the strategic planning for your practice? No problem! Once you read Competitive Strategy you will have some idea of the direction you will want to take. This book serves as a checklist for anyone who wants to grow their business and do it strategically. Porter, a Harvard Business School professor, delivers a well-written and informative account of how you can use competitive... »

on managing people

Harvard Business Press

Managing people is fraught with challenges— even if you’re a seasoned manager. Here’s how to handle them. If you read nothing else on managing people, read these 10 articles (featuring “Leadership That Gets Results,” by Daniel Goleman). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees’... »

Marketing Myopia

Marketing Myopia

Forget everything you thought you new about your products and services! There is a good chance that, like most people in business, your goal has always been to sell, sell, and sell. Well, Theodore Levitt explains in detail why this is the wrong approach. Not only is it considered the wrong approach, but it’s one that will leave you behind as the field innovates and continues to move forward. In th... »

Emotional Intelligence

Emotional Intelligence

Think someone having a high IQ means they are bound for success in life? Think again! In Emotional Intelligence, Daniel Goleman will shatter everything you thought you knew about intelligence. Forget how much someone scores on an IQ test. What is more important, as he explains, is how well someone can get along in the world around them. That’s what emotional intelligence boils down to! In your pra... »

The E-Myth Revisited

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

Chances are you, like other orthodontists who have their own practice, had a dream. You dreamed of the day that you could take your love of straightening teeth and turn it into your own business. But, also like many others, you didn’t realize that running a business came with so many other responsibilities. Straightening teeth is actually the easiest part of your day. In your practice there are so... »

The Effective Executive

The Effective Executive: The Definitive Guide to Getting the Right Things Done

Do you know the time? If you are like most executives and people managing their practice you probably don’t. Maybe you think you know what you do with your time all day, but there is a good chance that when it gets down to it you could be doing better. That’s what Peter Drucker’s book, The Effective Executive: The Definitive Guide to Getting the Right Things Done, comes down to – time management. ... »


The Innovator’s Dilemma

Is innovation always a good thing? Can great managers lead a company to lose it all? These are some of the questions that are answered by Clayton Christensen’s book, The Innovator’s Dilemma. Not only does he delve into the answers to these questions, but he provides case studies and real life examples that you can apply to your own business management skills. There is some important insight ... »