Blog

Embracing Facts.

Embracing Facts.

“The vast accumulations of knowledge – or at least of information – deposited by this century have been responsible for an equally vast ignorance. When there is so much to be known, when there are so many fields of knowledge in which the same words are used with different meanings, when ... »

Break a Little Glass.

Break a Little Glass.

Kevin Kelly, the co-founder of Wired Magazine, gave one of the best definitions of the word progress that I’ve ever heard. In an interview, he said, “Ever since the Enlightenment and the invention of science, we’ve managed to create a tiny bit more than we’ve destroyed each year.” He went on to expl... »

Progress.

Progress.

John Stuart Mill wrote this in the Principles of Political Economy (1848): “Hitherto it is questionable if all the mechanical inventions yet made have lightened the day’s toil of any human being.” Film and television critic, Nathan Heller, writes in a recent New Yorker column: “A measure of industri... »

Push it Upside Down.

Push it Upside Down.

In his classic text, M.R. Kopmeyer teaches, “push your wheelbarrow upside down.” Walking through life with your wheelbarrow right side up allows anyone to dump their burdens, worries and issues into your wheelbarrow, making your load heavier to carry. When people see that there is a man going around... »

Stop Becoming. Start Being.

Stop Becoming. Start Being.

Edward Kramer tells the story of three brick layers building a wall on a warm summer day. A stranger passes by for a moment to watch. He asks the first brick layer, “What are you doing?” Without looking up, the man replies, “I’m laying brick.” The stranger continued walking by the wall and stopped a... »

The Need to Learn.

The Need to Learn.

Johann Goethe wrote in Maxims and Reflections, “There is nothing so terrible as activity without insight.” To build a private practice with sustainable growth, you need an understanding of everything the business world can throw at you. Demographic analysis and site selection, marketing and position... »

Delusion.

Delusion.

Why do so many business owners fail to hit their goals? Why do your employees often fail to reach their targets and projects on time and under budget? Researchers in something as innocuous as the sport of golf have published some new insights on an old concept that we’ve covered here and in the Look... »

You Set the Expectations

You Set the Expectations

Ask Paul Abbot, the Executive Vice President of Commercial Payments at American Express what he thinks separates AmEx from the competition and he will give you three simple differentiators: trust, service and relationships. In an interview with CEO magazine, he said, “Service is very much the heart ... »

Your Thoughts Are Things

Your Thoughts Are Things

After I published a recent Burleson Report: A Weekend Update for Orthodontists, a private client whom I consider a friend and mentor to many of the younger members in my coaching groups, Dr. Ron Barnett, wrote me a kind note, thanking me for the insight in the articles and echoing something he’... »

Your Brain and Information Overload

Your Brain and Information Overload

In his book, Tinker Dabble Doodle Try: Unlock the Power of the Unfocused Mind, Dr. Srini Pillay reminds us that often more focus is not the solution to achieving our goals. As a Harvard-trained and practicing psychiatrist, he lectures around the world on the power of the untrained mind. Pillay says,... »

Knowing Your Own Brand of Crazy

Knowing Your Own Brand of Crazy

A quick, fun read by Bryant McBride in Worth magazine recently reminded me of the story of so many of my top clients… and my own story. In 1982, after being notified by their landlord that their rent would go up from $2,000 per month to $10,000 per month in less than 60 days, Tim and Dagny DuVal scr... »

Chaos and the Creative Process

Chaos and the Creative Process

When any company leads their field for over 25 years and then gets invited to showcase their work in the permanent collection at the Smithsonian, I pay attention. House Industries has been the leader in American graphic design for decades. Starting in the summer of 2017, their work will also be feat... »

The Most Underrated Skill in Management

The Most Underrated Skill in Management

Gavin Pretor-Pinney, founder of one of my favorite magazines, The Idler, said, “To solve the right problems for your patients, customers, clients or donors, you just need to step outside and pay attention to what is so commonplace, so everyday, so mundane that everyone else misses it.” He’s right, b... »

Returning to Your Roots

Returning to Your Roots

Recently, McDonald’s announced it is switching to fresh beef after nearly 40 years of using frozen meat for their hamburgers. (Source: New York Times) The company will start with the quarter pounder, then gradually shift the entire burger menu to fresh, never-frozen beef, as they refocus on “returni... »

The Wisdom of Insecurity

The Wisdom of Insecurity

British Philsopher, Alan Watts, said the only way to make sense out of change is to “plunge into it, move with it and join the dance.” In my favorite book of his, The Wisdom of Insecurity, Watts tells a story about his childhood desire to send someone a parcel of water in the mail: “The recipient un... »

The Strange Persistence of Guilt

The Strange Persistence of Guilt

From another brilliant opinion piece in the New York Times by David Brooks: “American life has secularized and grand political ideologies have fallen away, but moral conflict has only grown. In fact, it’s the people who go to church least — like the members of the alt-right — who seem the most... »

Two Simple Strategies for Better Leadership

Two Simple Strategies for Better Leadership

In a recent Strategy+Business article, adapted from his book, 63 Innovation Nuggets, Professor George Barbee shares two simple leadership concepts. First, he teaches to “pilot simultaneously at 30,000 feet and at ground level.” The best leaders can see the big picture but are also aware of the facts... »

The Latest Couponing Device: Your Car

The Latest Couponing Device: Your Car

According to Kate Kaye’s recent article in Advertising Age, the next frontier in advertising coupons is coming to a car near you. Kaye shares details on the collaboration between General Motors, their OnStar equipped vehicles and Koupon Media. “The relationship reflects what’s becoming an ever... »

How Customers Think: Essential Insights into the Mind of the Market

How Customers Think: Essential Insights into the Mind of the Market

Gerry Zaltman is a distinguished professor at the Harvard Business School. I first discovered him in my own MBA studies where he was a guest lecturer and it’s obvious why large clients like Coca-Cola and Proctor & Gamble hire his consulting firm to better understand how consumers think. When I w... »

Traditional TV’s Surprising Staying Power

Traditional TV’s Surprising Staying Power

A special report in The Economist examines the extremely slow changes in television viewing habits and why, as I’ve been teaching for years, it takes media decades to really change. On-line marketers have predicted the death of direct mail, email, cold-calling, radio, television and everything else ... »

Hit Makers: The Science of Popularity in an Age of Distraction

Hit Makers: The Science of Popularity in an Age of Distraction

Derek Thompson, senior editor of the Atlantic, is one of my favorite writers. Although I frequently disagree with his views and politics, I appreciate any writer who can make me think and Thompson does a great job. I also appreciate his broad knowledge base and thorough research on any topic he inve... »

Employee Engagement vs. Productivity

Employee Engagement vs. Productivity

A sign on the wall of my employee break room reads, “Are you being BUSY or are you being PRODUCTIVE?” If you’ve been following me for long, the most-recent employee engagement survey by Gallup should not be surprising to you. Only 33% of U.S. employees are engaged on the job. Internationally, the nu... »

Execution Is a People Problem, Not a Strategy Problem

Execution Is a People Problem, Not a Strategy Problem

From Peter Bregman’s article in the Harvard Business Review comes a great reminder to orthodontists: your problems implementing new strategies or following-through on the tried-and-true is not a strategy problem, but a people problem. Doctors from all over the globe fly to Kansas City to spend... »

The Necessity of Self-Help Lit

The Necessity of Self-Help Lit

Joseph Davis takes a unique stand against the contempt dished out by his fellow journalists and intellectuals towards self-help books and journals. Granted, there are a lot of self-help books that are peddled by “snakeoil salesmen,” as some of Davis’ colleagues demonstrate. Yet, there is a deeper le... »

The Revenge of Analog: Real Things and Why They Matter

The Revenge of Analog: Real Things and Why They Matter

I was fortunate enough to hear David Sax speak at the Kansas City Public Library about his new book, The Revenge of Analog: Real Things and Why They Matter. In it he shares how tangible things have experienced a resurgence of popularity. When the digital book reader became popular, people proclaimed... »

Thank You for Being Late: An Optimist’s Guide to Thriving in the Age of Accelerations

Thank You for Being Late: An Optimist’s Guide to Thriving in the Age of Accelerations

I don’t always agree with Thomas Friedman, but it’s hard to argue with someone who has won 3 Pulitzer prizes and countless journalistic accolades in a respected career. In his latest book, “Thank You for Being Late,” he gets far more right than in any of his previous works and gives society a powerf... »

Mobile Advertising Trends

Mobile Advertising Trends

According to ComScore Mobile Metrix, the average 18-24 year old spends 93.5 hours per month using smartphone apps. That’s 28 forty-hour work weeks per year. Time spent on desktop and traditional media is holding steady or going down while time on mobile continues to increase. By 2018, AdAge predicts... »

Alexander Hamilton

Alexander Hamilton

If you or your parents grew up when the popular opinion in Congress, the news media and universities aligned with Roosevelt’s New Deal and the idea of redistribution of wealth, you’ve seen things come a long way from that ideal to Regan, who brought back the old Federalist lines of argument. These a... »

Wired to Create: Unraveling the Mysteries of the Creative Mind

Wired to Create: Unraveling the Mysteries of the Creative Mind

I enjoy authors who can mix and match stories and lessons from figures as diverse as Picasso, Proust, Edison, John Lennon and Michael Jackson while creating a book that still maintains a common theme and excellent core concepts. Scott Barry Kaufman and Carolyn Gregoire have written such a book, Wire... »

Relativism vs. Reality

Relativism vs. Reality

As The New Criterion turns 35 years old this year, editor Roger Kimball is exploring the topic of conservatism and populism. I’ve often been warned not to mix religion or politics into my coaching and consulting and I’ve equally-as-often reminded those critics that I do this for my cleft palate foun... »

In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong

In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong

I’ve been teaching for years that rational thought is not required in decisions that are often based largely on emotion. Recent research by Kulow and Kramer, “In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong” continues to support my theory. Study after study have shown that, al... »

Meetings Suck : Turning One of the Most Loathed Elements of Business Into One of the Most Valuable

Meetings Suck : Turning One of the Most Loathed Elements of Business Into One of the Most Valuable

Cameron Herold has been called the “CEO Whisperer” by the publisher of Forbes magazine. Not only does he consult with CEOs and C-suite executives from Fortune 500 companies but he was also the COO at 1-800-GOT-JUNK and grew revenue from $2 million to over $106 million in less than 6 year... »

Dynamics of Communication

Dynamics of Communication

From the Journal of Consumer Research, Dubois, Rucker and Galinsky; June, 2016. Researchers have examined how power arises and is distributed via socioeconomic status, how it affects consumer behavior and even how it affects psychological state or mindset. One area researchers haven’t fully explored... »

Tech Slowdown Threatens the American Dream

Tech Slowdown Threatens the American Dream

Ask anyone today about technology and you’re likely to hear about the amazing transformations happening across the board.  Silicon Valley has exponentially grown the number of tech startups and has created millions of jobs.  Here’s the only problem: today’s apps and tech startups l... »

Ego Is the Enemy

Ego Is the Enemy

I’ve long been a fan of Holiday’s writing. In Trust Me I’m Lying and The Obstacle is the Way, Holiday presented refreshing views on marketing and Stoicism. In his latest book, Ego is the Enemy, Holiday asks the next question when embracing the obstacles in your life, namely how to achieve your goals... »

Mindfulness and Team Meetings

Mindfulness and Team Meetings

In an article in Strategy + Business, Charlotte Roberts and Martha Summerville review the components to a mindful board of directors. Their wisdom has direct application to how you run your team leader meetings and entire company meetings as an orthodontist. To begin each meeting, the authors sugges... »

There’s Gold in the Old

There’s Gold in the Old

Here’s a shocker: network television continues to cling to programming that works. We’re basically seeing the faithful formulas that worked decades ago continue to succeed today. Even the popular series, Empire, is only a slight twist on the traditional soap opera format. An article in the Atlantic ... »

The Pleasures of Reading in an Age of Distraction

The Pleasures of Reading in an Age of Distraction

I often lament the fact that the average American watches 38 hours of television per week but only reads one book per year. I shouldn’t get too excited about averages. Alan Jacobs, professor of the humanities at Baylor University, sets out to make the case that reading is alive and well with large b... »

When We Are No More: How Digital Memory is Shaping Our Future

When We Are No More: How Digital Memory is Shaping Our Future

Rumsey sets out on an ambitious book that reviews the history of the Library of Congress and asks how we remember, how it has changed and what influences our instant society plays in the process. In a world where people document their entire lives with digital photography, we seem to remember less a... »

Quench Your Own Thirst

Quench Your Own Thirst

Jim Koch, the founder of Samuel Adams brewery, is a fifth-generation brewmaster. In his new book, Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two, he recalls the when starting Sam Adams of wasting a lot of time and potentially a lot of money trying to figure out which computer sy... »

Positive Personality and Resilience

Positive Personality and Resilience

Although there are hundreds of studies that support the findings from this article in the Journal of Psychology & Behavioral Science, it reminded me of an excellent TED talk and review of the world’s longest-lasting study on happiness. Known as the Harvard Study of Adult Development, for o... »

Make Better, Faster Decisions

Make Better, Faster Decisions

When a new client comes to me for help growing the practice, there is often confusion and frustration at the overwhelming inability to get things done. “Where do I start,” and, “How will I find the time to get everything implemented,” are the most popular questions for doctors staring at the work re... »

The World Beyond Your Head : On Becoming an Individual in an Age of Distraction

The World Beyond Your Head : On Becoming an Individual in an Age of Distraction

In Matthew Crawford’s latest book, The World Beyond Your Head: On Becoming an Individual in an Age of Distraction, you’ll discover how few are aware that “we are separating thought from labor in pursuit of a destructive freedom.” Crawford is no lightweight thinker. This book has challenged how I thi... »

Why Millennials Aren’t Consuming Mass Media

Why Millennials Aren’t Consuming Mass Media

Ask any younger person, as I do with my residents each week, whether they read the newspaper or watch the nightly news and no hands will go up. This isn’t necessarily a bad thing, though it is different than how previous generations acquired news and interacted with media. You must pay attenti... »

Deep Work: Rules for Focused Work in a Distracted World

Deep Work: Rules for Focused Work in a Distracted World

I’ve been a grumpy and cantankerous curmudgeon for years about the ills of always-on social media, constant email connectivity, relentless meetings and silly technology productivity tools that actually take more time than getting out an old fashioned pen and paper or reading a map once, then driving... »

The Righteous Mind: Why Good People Are Divided by Politics and Religion

The Righteous Mind: Why Good People Are Divided by Politics and Religion

Someone once said you should never talk about religion, money or politics. I suppose the first nitwit to utter this horrible advice wanted to fly below the radar and was horrified at the possibility he might offend someone. I talk about religion, politics and money frequently. But, I have no desire ... »

How Adam Smith Can Change Your Life: An Unexpected Guide to Human Nature and Happiness

How Adam Smith Can Change Your Life: An Unexpected Guide to Human Nature and Happiness

Though I’m guessing all of you were required to read Adam Smith’s Wealth of Nations, most of you will be surprised that Smith, the father of modern capitalism, had a whole lot of advice about how to live a meaningful life, how to treat others and what it really means to pursue happiness successfully... »

The Art of Worldly Wisdom

The Art of Worldly Wisdom

A collection of 300 aphorisms written by Baltasar Gracian in 17th century Spain, The Art of Worldly Wisdom is the best translation on the market, by Christopher Maurer. If one did nothing other than print out each of the 300 short truths and taped one to the bathroom mirror each morning, reflecting ... »

The Con Men: Hustling in New York City

The Con Men: Hustling in New York City

If nothing else than to appreciate the dedication of two sociologists who spent years following New York City con artists uncovering their secrets, this book by Williams and Milton follows in the precendent of many of their other projects in that it is immense and thoroughly researched. The Con Men:... »

Why More and More Companies Are Ditching Performance Ratings

Why More and More Companies Are Ditching Performance Ratings

Every year in the United States, we waste 2 million hours on performance reviews. Business and research leaders are encouraging companies to ditch the traditional performance review. In this interesting article from the Harvard Business Review, David Rock and Beth Jones explain how companies can sti... »

Most Likely to Succeed: Preparing Our Kids for the Innovation Era

Most Likely to Succeed: Preparing Our Kids for the Innovation Era

I always enjoy when experts from two different fields come together to ask questions and seek solutions to problems no one else has approached in quite the same fashion. Such is true with the partnership between Tony Wagner, an Expert in Residence at Harvard University’s Innovation Lab and lea... »

Team Genius

Team Genius

Team leadership is the number one skill most doctors list in pre-consulting surveys when asked what they would like for me to help them improve about their practice. A quick search on Amazon reveals over 191,755 results for the term “leadership.” Every year at professional meetings, ther... »

What Does the Future of Digital Health Look Like?

What Does the Future of Digital Health Look Like?

Although we’re a long way off from printing complex organs via bioengineering, digital health promises to change the way patients interact with doctors, giving them more control and providing researchers and healthcare leaders greater ability to identify broad trends.  Andrew Ward provides an ... »

Pew Research Report on Dental Sealant Programs

Pew Research Report on Dental Sealant Programs

The Pew Charitable Trusts are often quoted and mentioned in my newsletters as sources of excellent survey data and reports on topics of interest. Recently, Pew published a report on the state of dental sealants throughout the U.S. Many states are pushing in-school programs with dental sealants place... »

The Road to Character

The Road to Character

David Brooks has been one of my favorite columnists in the New York Times for years. He’s quickly becoming one of my favorite thought leaders in today’s cluttered world of noise. If you’ve followed me for very long at all, you’ve heard me teach the virtues of avoiding all of the noise and distractio... »

Essentialism: The Disciplined Pursuit of Less

Essentialism: The Disciplined Pursuit of Less

It’s rare when a business book finds the right balance of practical advice, referenced background research and relevant stories but that’s exactly what Greg McKeown has assembled in his latest book, Essentialism: The Disciplined Pursuit of Less. Greg received his MBA from Stanford after coming to re... »

Multitasking and Employee Happiness

Multitasking and Employee Happiness

– DUSTIN BURLESON, DDS In this month’s Harvard Buiness Review, Jordan Etkin and Cassie Mogilner take a look at one of my favorite pet peeves, multitasking. Years ago, when I was involved in the hiring process and actually read resumes, (we have a much more sophisticated system for seeking out great ... »

Journal of Marketing

Feature Search Trends

How do you pay attention to Feature Search Trends in our industry?  If you’re not asking your patients exactly what they searched for when they found your practice on Google, now is the time to get serious about monitoring precisely what features and benefits patients are looking for when shop... »

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results, is a neat little reminder to focus on the one thing that can make everything else easier or unnecessary, moving forward. It’s a great book for achieving maximum results in your life, both personally and professionally. ... »

Doctors and Empathy

Doctors and Empathy

In a brilliant and visceral essay published in this month’s Atlantic, Meghan O’Rourke takes us through the current state of doctors, empathy and the American health care system that has not only complicated how patients receive care but also how doctors become fulfilled in their professi... »

Culture and Your People

Culture and Your People

Container Store CEO Kip Tindell was one of the Inc. 5000 Awards Gala keynote speakers this year with a powerful message for business owners both large and small.  Conscious capitalism, as he calls it, is building a business where everyone around you thrives.  Employees, customers, vendors, share hol... »

Zero to One: Notes on Startups, or How to Build the Future

Zero to One: Notes on Startups, or How to Build the Future

Peter Thiel, founder of PayPal in 1998 and first outside investor in Facebook and other brilliant startups through his venture capital firm, and his student Blake Masters have expanded their notes from Peter’s class in Stanford Law on what it takes to make meaningful and valuable startup compa... »

The Obstacle is the Way

The Obstacle is the Way

Ryan Holiday’s new book, The Obstacle is the Way, offers a fascinating and well-researched look at the classic philosophers and their lessons on overcoming obstacles.  Ryan takes it a step further, however, in laying out practical steps you can take in your business and in your life to not only over... »

The Lexus and the Olive Tree

The Lexus and the Olive Tree

One of the great thinkers of our time, Thomas Friedman, consistently provides in-depth reporting on a range of topics that affect us all.  His book, The Lexus and the Olive Tree, provides an interesting look at what the New York Times calls “a brilliant guide for the here and now.”  Just... »

All In Startup: Launching a New Idea When Everything Is on the Line

All In Startup: Launching a New Idea When Everything Is on the Line

The brightest entrepreneurs I’ve met take calculated risks.  Diana Kander’s book, All In Startup: Launching a New Idea When Everything is on the Line, is an excellent look at how the smartest minds in business know exactly when to go “all in.”  The defining characteristic of ... »

Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

What happens when three Kellogg School of Management professors hop in a car and take a road trip? Not only will you read about some great stories, but also you will discover a host of significant business lessons as told through the perspective of a classic American road trip in the book Roadside M... »

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Clotaire Rapaille’s bestseller, The Culture Code:An Ingenious Way to Understand Why People Around the World Live and Buy as They Do, deserves a spot on the shelf of any serious marketer.  Known for his pivotal work with Chrylser and other major brands, Dr. Rapaille’s depth of market know... »

Ladies’ Home Journal Ends Monthly Publication

Ladies’ Home Journal Ends Monthly Publication

After 130 Years, Ladies’ Home Journal is ending monthly publication and going digital.  Reported on the TODAY show, the hosts were asked how many magazines or journals they receive at home.  Their answers: only one or none!  As a subscriber to over 30 monthly journals, periodicals, 4 daily new... »

Managing

Managing

No matter how good a business manager you are, there is always room for improvement. Knowing what makes for a good manager and what effective principles you should be using can make your business run smoother. Effective managers are not born. They are created and you can be one, too. Even if you are... »

Painless Parker

Painless Parker: A Dental Renegade’s Fight to Make Advertising Ethical

Being in the field of dentistry or orthodontics there is a good chance you have heard of Painless Parker. Whether you have heard of him yet or not, you should put this book high on your summer reading list. The book, Painless Parker: A Dental Renegade’s Fight to Make Advertising Ethical, offers a hi... »

Reality in Advertising

Reality in Advertising

Long considered a “bible” in the advertising field, Reality in Advertising, is out of print. But don’t let that stop you from reading it, as there are plenty of used copies you can pick up. If your practice does advertising, and there’s a good chance that you do, you want to make sure yo... »

Journal of Public Policy & Marketing

Journal of Public Policy & Marketing

Addressing the dynamic relationship between marketing and the public interest, Journal of Public Policy & Marketing is a source for understanding today’s most important issues that rest at the nexus of marketing and public policy. Each issue features a wide-ranging forum for the research, findin... »

Journal of International Marketing

Journal of International Marketing

Readers rely on the Journal of International Marketing for the latest in global marketing issues. Geared both to international marketing and business scholars and to senior- and mid-level practitioners, Journal of International Marketing features analysis of the latest marketing theories, in-depth a... »

Journal of Marketing Research

Journal of Marketing Research

Journal of Marketing Research delves into the latest thinking in marketing research, from philosophy and theories to methods and techniques. Written for technically oriented research analysts, educators, and statisticians, Journal of Marketing Research covers a wide range of marketing research conce... »

Journal of Marketing

Journal of Marketing

For more than seven decades, Journal of Marketing has been a vibrant outlet for the communication of ideas and thought leadership in marketing, bridging the gap between theory and application. By providing thought-provoking, in-depth articles covering vital aspects of the marketing industry, Journal... »

These Are The Best Tech Companies To Intern With In 2014, According To Interns

These Are The Best Tech Companies To Intern With In 2014, According To Interns

Glassdoor already told us the happiest workplaces, and on Thursday it released its list of the best tech companies to intern at. Facebook has knocked Google from the top spot, which the search giant has held the last two years. The list was compiled based on at least 20 former and current intern rev... »

Comcast To Buy Time Warner Cable In Blockbuster $45 Billion Deal

Comcast To Buy Time Warner Cable In Blockbuster $45 Billion Deal

As widely speculated late Wednesday night, Comcast and Time Warner Cable‘s boards announced on Thursday that the two companies were merging in a deal reportedly worth more than $45 billion in stock. Indeed, the #1 and #2 cable providers in the country, respectively, are joining forces to form ... »

Marketers are using the ‘hype cycle’ model to launch new innovations

Marketers are using the ‘hype cycle’ model to launch new innovations

If you believe the hype, driverless vehicles, embedded sensors, immersive interfaces and a host of new wearable technology will soon be changing the world as we know it. But which of these new technologies will become an imminent marketable reality and which of them are destined for another decade o... »

Start-ups and big brands join forces for mutually beneficial partnerships

Start-ups and big brands join forces for mutually beneficial partnerships

Above: The Oliver Sweeney range of handcrafted shoes features on start-up website VeryFirstTo, helping to boost its credentials The concept of the wingman – someone in a supportive role – is well-known on the dating scene, where a friend can help another navigate the complicated singles ... »

The Winning Traits of Faith-Based Leaders

The Winning Traits of Faith-Based Leaders

The definition of faith in the truest sense of the word expands far beyond a belief in God or an acceptance of heaven or hell. If I take a plane to Hawaii from Chicago, which I do twice a year with my family, while I might pray before we take off, my faith in the pilot, the aircraft and even air tra... »

Study: The High-Tech Startup Slowdown Started Before the Recession

Study: The High-Tech Startup Slowdown Started Before the Recession

Aspiring tech entrepreneurs, the whole country needs you to get off the bench. The high-tech startup community boxes way above its economic weight, and, unfortunately for the entire U.S. economy, it’s looking a bit run down, a new report shows. “Despite its relatively small size—representing just 4.... »

Advice for a Jewelry Designer Trying to Expand

Advice for a Jewelry Designer Trying to Expand

Question: I design custom jewelry. I have had several home-based parties and sold $3,000 to $5,000 worth of cuffs, earrings, and rings at each. I work with a local silversmith who does fabulous work, but he is limited in the number of pieces he can produce because each design is handcrafted. I would... »

Zombies Are Attacking Florida's Small Businesses

Zombies Are Attacking Florida’s Small Businesses

Research on small business credit quality from Experian (EXPN) and Moody’s Analytics (MCO) has highlighted a continental divide. Small businesses in Western states are riding high on an improving housing market, access to Asian markets, and the shale energy boom. East coast businesses have been weig... »

What Working From Home Really Means

What Working From Home Really Means

Does your little home office make you feel like a small fish? Here’s what the big fish think of you. Stress comes from all angles for the entrepreneur. One would think that working from the comfort of home would decrease stress. That’s not necessarily so. While many small-business owners... »

home based business out of garage pan

5 Tips to Keep Your Home-Based Business Legal

It’s that time of year when people think about starting a new home-based business. Here’s how to find the right legal structure and stay-out of trouble. The end of the year is a time when people contemplate starting their own business. Whether that contemplation is triggered by an end-of... »

Blue Ocean Strategy

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

The book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, has been translated into numerous languages around the world, and for good reason. The information is universal, solid, and when applied can take your business to a whole new level. Reading about r... »

Getting Things Done.

Getting Things Done

Most business leaders are up to their eyeballs with projects and to-do lists. This can create a lot of stress and weigh on them. It can also decrease their productivity and effectiveness. But it doesn’t have to be that way. There is a solution to this problem, as David Allen explains in his book, Ge... »

Good to Great

Good to Great: Why Some Companies Make the Leap and Others Don’t

Do you want your business to be a good one? If so, why are you stopping there, as opposed to wanting it to be great? The answer to this question, as Jim Collins points out in his book, Good to Great:Why Some Companies Make the Leap and Others Don’t, is that most people settle. They are willing... »

Trust-Based Marketing

No B.S. Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably Un-trusting World

There is no doubt that you have been marketing your business. But do you really know if that marketing has been effective or if it has paid off? If you don’t know the return on investment when it comes to your marketing efforts there is a good chance you may be throwing money away. You are also miss... »

The Ultimate Sales Letter

The Ultimate Sales Letter

Every business can benefit from an effective sales letter. Yet not every business knows how to produce one that will get it the results it’s seeking. That’s where Dan Kennedy comes in. His guidance on writing effective sales letters has helped many companies and copywriters over the years. The Ultim... »

Lead the Field

Lead the Field

How much have you thought about how your attitude may be impacting your business success? If you are like most people you don’t give it much thought. Yet attitude plays a huge role in everything we do in life, and our business success is no exception. Your attitude in life and in your business ventu... »

Think and Grow Rich

Think and Grow Rich

Attitude has a lot to do with everything. That’s the main message you will get out of Think and Grow Rich by Napoleon Hill. Our thoughts and attitudes are what can literally make or break us. Forget the idea of seeing the glass half full or half empty. If you want to be successful in life and in you... »

Be The Hero

Be the Hero: Three Powerful Ways to Overcome Challenges in Work and Life

If you have ever wondered what it would take to be the hero in your company, look no further. Be the Hero: Three Powerful Ways to Overcome Challenges in Work and Life, by Noah Blumenthal, a coach and consultant, offers you the information you need to do just that. Using the advice in this book will ... »

Raving Fans

Raving Fans

Do patients leave your office and become raving fans? Even the smallest of complaints that they have can change their opinion of your practice. It may be the difference between them recommending someone to your office, and not. What you don’t know about having raving fans and satisfied customers cou... »

The Five Dysfunctions of a Team: A Leadership Fable

The Five Dysfunctions of a Team: A Leadership Fable

Reading a fable about leadership makes for an interesting way to deliver the message. In The Five Dysfunctions of a Team: A Leadership Fable, that’s exactly what the author does. Patrick Lencioni has taken the principles of leadership and turned them into a fable that you will not only be able to re... »

Negotiation.

Negotiation

Negotiation, by Brian Tracy sheds important light on the importance of negotiation. In fact, he explains to readers that “Life may be viewed as one long, extended negotiating session, from the cradle to the grave.” Being that negotiation is this important and such a big part of our lives, this book ... »

Brainwashed

Brainwashed: The Seductive Appeal of Mindless Neuroscience

No matter what type of field your business is in there is a good chance that you come across the latest research. Each week, the news carries information about studies that focus on the way people think, act, or why they do the things they do. But what we may not realize is that a lot of that scienc... »

Driven

Driven: How Human Nature Shapes Our Choices

What makes you tick? Have you ever thought about what it is that motivates you do the things you do? What about your patients or staff? The more you can understand why it is people act as they do and what motivates them, the better you will be able to lead. This book, written by Harvard Business Sch... »

Delivering-Quality-Service

Delivering Quality Service

How do you know if you and your staff are delivering a quality service? You can take a guess, you can evaluate how many customers consistently return, or you can poll them to see if they are satisfied. Better yet, you can read Delivering Quality Service and get a firm grasp on what is meant by deliv... »

Broken Windows, Broken Business

Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards

If you are like most people running their own practice you probably put your focus on the larger issues. Most people do, tending to overlook the small things. Yet the small things, according to Michael Levine and his book, Broken Windows, Broken Business, are what can make or break your business. Le... »