Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy

The book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, has been translated into numerous languages around the world, and for good reason. The information is universal, solid, and when applied can take your business to a whole new level. Reading about real-life companies that have used the blue ocean strategy to create a whole new market place, such as Cirque du Soleil, you will get an eye-opening account of how to apply this strategy to your own business.

Unlike many other business books, this one takes a new approach. It focuses on a strategy that includes creating an uncontested marketplace, rather than trying to just outright beat your competition. It also focuses on such things as making the competition irrelevant and creating a whole new demand for your product or service. With the information in this book, you will be in a better position to get rid of what your customers don’t want, remove what doesn’t provide a high value, and focus your efforts more on what does bring your business a high value.

This book forces business leaders to look at the big picture and reach beyond what the current demand for their product or service is. It also provides you insight that is helpful in overcoming challenges, as well as in building your strategy. All of this information is helpful to running a successful practice and reaching the level of success that you want.

You are likely already familiar with other business strategies of focusing on your competition and digging in your heels to beat them. Take a pleasant break from that and read about the blue ocean strategy. It will give you a whole new take on competition, supply and demand, and leading your business to higher success. The principles in this book have been used by numerous businesses to propel them to success.

Worked at Burleson Orthodontics. Attended University of Missouri–Kansas City. Lives in Kansas City, Missouri.