Brainwashed: The Seductive Appeal of Mindless Neuroscience


No matter what type of field your business is in there is a good chance that you come across the latest research. Each week, the news carries information about studies that focus on the way people think, act, or why they do the things they do. But what we may not realize is that a lot of that science may not be sound or based on good testing principles.

Brainwashed: The Seductive Appeal of Mindless Neuroscience, written by a psychiatrist and a psychologist, takes a look at the difference between good and bad science. It will shed light on the difference between the two and provide some examples of each. This book has been well-researched and the information is presented in an appealing manner. Interestingly, this book also sheds light on lie detector tests and why they often fail. The authors offer brain imaging information that has been used to help determine numerous psychological outcomes covering a variety of situations.

Offering a thought-provoking account that comes down to free will versus determinism, this book has already become an important addition to the field of neuroscience. A variety of topics are covered, including determining customer intent, addiction treatment, determinism, and more. While the information presented is compelling, it is also well-balanced. You will learn things in this book that will leave you never looking at scientific research in quite the same way again.

Having a good understanding of the principles that make up good and bad science is important when you run your own practice. The information can impact everything from how you run your office to how you lead your staff, to how you work with your patients and beyond. The insight offered in this book is unique and shouldn’t be passed up.

Worked at Burleson Orthodontics. Attended University of Missouri–Kansas City. Lives in Kansas City, Missouri.