Chaos and the Creative Process

Chaos and the Creative Process

When any company leads their field for over 25 years and then gets invited to showcase their work in the permanent collection at the Smithsonian, I pay attention. House Industries has been the leader in American graphic design for decades. Starting in the summer of 2017, their work will also be featured at the Henry Ford Museum.

In their new book, House Industries: The Process Is the Inspiration, House Industries helps readers answer the important question of how we find inspiration and not only create but foster and nourish new ideas. JJ Abrams writes the foreword, which says a lot about the book from the very beginning.

I’m a typography nerd, so I jumped at the chance to purchase this book when I saw it at the Art Institute of Chicago. Although I’m convinced 99% of orthodontists who read my newsletters, books and blog posts will find the topic of graphic design and creativity to be outside of their comfort zone, I’m confident that the best and the brightest have a deep curiosity about the creative process and, additionally, companies who have been on top of their game for so long, like House Industries has.

Of particular interest to smart practice owners, read the chapter on bringing your hobbies to work. One of my best clients plays in a rock band and he hangs his electric and acoustic guitars all over the office. The reception area is filled with photos and autographs of famous musicians, many of which he has met through charities and other acquaintances. If you have a hobby or passion in your life, bring it to work. Let your patients and your employees see your true story.

For everyone, a must-read chapter, “Embrace Chaos,” begins on page 293 and will help new doctors and experienced veterans embrace the chaos that ensues with any new endeavor, especially those of a creative nature. I’m no longer shocked when I see clients go into meltdown mode after one of their new practice initiatives doesn’t work, takes too long to implement or brings about chaos in the office. What I assumed they learned long ago (that things either work or they don’t) has a sneaky way of coming back to bite the business owner who hasn’t learned to embrace the chaos and swim with the current instead of fighting it.

There are only a handful of books that actually sit on my coffee table and this one has a prime seat for the many friends and private clients who get a chance to see my library. It’s been one of the most popular books in recent memory. If you love the creative process, I know you’ll love this book.

Worked at Burleson Orthodontics. Attended University of Missouri–Kansas City. Lives in Kansas City, Missouri.