Good to Great: Why Some Companies Make the Leap and Others Don’t

Good to Great

Do you want your business to be a good one? If so, why are you stopping there, as opposed to wanting it to be great? The answer to this question, as Jim Collins points out in his book, Good to Great:Why Some Companies Make the Leap and Others Don’t, is that most people settle. They are willing to settle for good over great because it’s just easier to get to good. But that doesn’t mean that great can’t be achieved with just a little more effort.

This book focuses on taking your business from good to great. Forget settling for having a practice that is just good. This book will inspire you to make the necessary changes in order to make your practice great. As the author points out: “Good is the enemy of great.” Too many people, both in their professional and private lives settle for just reaching good.

Using real-life business examples, the author has shed light on what makes a company last for the long haul. There is a particular type of leadership that he has identified as being the one that can make a company great and make its success long-lasting. By following 28 companies over a 5-year period and then analyzing the information gathered, Collins shares a great deal of eye-opening information about leadership and success.

Taking your practice from good to great is possible. You just have to want it, stop settling, and use the leadership principles described in this book. The information has been well-researched and thoughtfully presented and will help you take your business to the next level. You will learn how to navigate challenges and pitfalls and question why you ever settled in the first place. This book is your first step to no longer settling for good.

Worked at Burleson Orthodontics. Attended University of Missouri–Kansas City. Lives in Kansas City, Missouri.