Influence: Science and Practice

Influence: Science and Practice

Have you ever thought about what it is that influences people? Being in business and having a practice that is selling treatment options to people, it’s a good idea that you consider it. There is a lot of psychology behind influence and that’s exactly what Robert Cialdini brings us in this popular book that has sold more than 1.5 million copies.

If you want to have a successful business you have to know how to influence people. It’s as simple as that, making Influence: Science and Practice a must-read for everyone who has their own practice. This book sheds the psychological light on influence, taking readers on a journey that includes stories, examples, and practical information you can use immediately.

One of the major themes of this book is that it covers what the author feels are the main marketing influence types. These include reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. He breaks down each of these marketing types in ways that are beneficial to every business who wants to grow. This book provides excellent reading for anyone who will engage in marketing, business, or who will at some point be in a position to influence customers.

This book will give you the tools and information needed to help influence people. You will learn that even the small things, like how something is phrased, makes a world of difference. It may just be the tool you need in order to increase your bottom line and grow your practice. Learning the ins and outs of how to influence people, from an expert in the field of psychology, is invaluable information that every business leader needs.

Worked at Burleson Orthodontics. Attended University of Missouri–Kansas City. Lives in Kansas City, Missouri.