Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Jab, Jab, Jab, Right Hook

Millions of people are using social media to help their businesses. Yet many may not be using it as effectively as they should be. In order to gain the most from using social media sites it is important to know how to effectively use them. That’s what this book is all about. Forget just posting anything on your company Facebook page. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World will help you learn how to become a social media marketing knockout!

The purpose of social media is to be able to connect with your customers and potential ones. But that’s not enough, as the author points out. Once you have them you need to know what to do to engage them. You can use social media to connect with customers and use it to beat the competition, but you have to know the rules of content first.

The rules of content that are explained in this book include that your information should be native, doesn’t interrupt, doesn’t make a lot of demands, leverages the power of pop culture, and is consistent and self-aware. These rules are explained, along with how to be useful with using all forms of social media, including Facebook, Twitter, Pinterest, and others. By understanding these rules of content you will be in a better position to make a powerful connection with your audience.

The author states in the book that “Social media is like crack – immediately gratifying and hugely addictive.” It’s easy to see that this is true just by looking around in public and seeing how many people are engaged in some sort of social media on their phone. Social media is being used by millions, including your customers, potential customers, and your competitors. Now, you can use the tools in this book to leverage the power of social media for your business, too.

Worked at Burleson Orthodontics. Attended University of Missouri–Kansas City. Lives in Kansas City, Missouri.