Knowing Your Own Brand of Crazy

Knowing Your Own Brand of Crazy

A quick, fun read by Bryant McBride in Worth magazine recently reminded me of the story of so many of my top clients… and my own story. In 1982, after being notified by their landlord that their rent would go up from $2,000 per month to $10,000 per month in less than 60 days, Tim and Dagny DuVal scrambled to find new space in a city that didn’t have a whole lot of what they wanted.

In a bad part of town with a building that needed massive repairs, the married entrepreneurial founders of New York City’s finest urban landscaping business looked at each other and said, “We must be crazy.” Fast forward to today, and the DuVals have their home, business, studios for other artists and tenants all in one crazy-cool and highly sought after properties called The Foundry. Their location has been used for movies, television shows like “Sex and the City,” “30 Rock,” and “The Sopranos.” Large companies like Apple and American Express hold corporate events at their space and weddings are booked out for years.

McBride succinctly summarized this entrepreneurial “craziness” the DuVals and all entrepreneurs face when he said, it’s a “combination of vision, passion, enthusiasm, imagination and purpose.” It is the “Pursuit of a goal against long odds and relentless naysayers.”

If it’s been awhile since you last experienced that combination of vision, passion, enthusiasm, imagination and purpose, perhaps it’s time for an off-site team retreat to a beautiful location. I highly recommend the Foundry.

Worked at Burleson Orthodontics. Attended University of Missouri–Kansas City. Lives in Kansas City, Missouri.