Negotiation, by Brian Tracy sheds important light on the importance of negotiation. In fact, he explains to readers that “Life may be viewed as one long, extended negotiating session, from the cradle to the grave.” Being that negotiation is this important and such a big part of our lives, this book makes for a great read for everyone, but especially those in business.

The first line of this book lays the groundwork for what will be supported throughout the coming pages. He states that “Your success in business and in life will be determined by your ability to negotiate in your best interests in every situation.” This book provides you with the tools and information you need in order to become successful at negotiation, whether using those skills in personal or private endeavors.

Sharing the six key negotiation styles and how to effectively use them, readers will learn how to use emotion in agreements, learn how to effectively use their time, will gain clarity, learn reciprocity, and even know when it’s the right time to walk way. Each of these skills are beneficial to navigating the field and practicing the art of successful negotiation. Even the importance of being calm and taking a break when things become too emotional is a skill you will better understand after reading this book.

This book is a quick read, offering the information in a concise manner. Your practice can benefit by understanding and honing your negotiation skills. You need a place to start and grow from, and this book fits that bill. It will give you the foundation you need to become a master at negotiating.

“Power is all about perception,” the author says. In this book you will learn how to go about putting forth the best possible perception.

Worked at Burleson Orthodontics. Attended University of Missouri–Kansas City. Lives in Kansas City, Missouri.