To Sell is Human: The Surprising Truth about Moving Others

We live in a day and age where selling is taking place everywhere. It is in our practices, but it is also in our day-to-day lives outside the office, too. We may not even realize it, but we are in a daily sales movement. As Daniel Pink explains in To Sell is Human: The Surprising Truth about Moving Others, selling is the human condition.

This book will make you think, but it will also provide you with valuable information that can be used in your life. The art of persuasion is one that can help you sell more to your patients, or nudge those patients who may be vacillating. This book offers anecdotes and is surprisingly entertaining. You will finish with a better sense of the importance that selling plays in our society and why persuasion is so important.

Selling, as Pink points out, used to be all about “ABC,” which has always stood for “Always Be Closing.” But today he offers a new approach that will help you be a more effective sales person. His approach has turned the ABC one into that stands for attunement, buoyancy, and clarity. They are the three qualities that he explains will help move people today. He also crushes the myth that selling means you have to be greedy, even citing research that shows money is not the primary force behind most people who are in sales.

The information in this book will be helpful to anyone in the business world, and especially someone who is in a position to try to persuade others. Every practice out there needs to have skills in selling in order to sustain and grow their business. Pink believes that we are all natural born sales people. This book will give you an effective foundation and the tools to help become more successful at it.