Positioning: The Battle for Your Mind


You probably don’t realize it after a while, but you are inundated with marketing messages every single day. We become immune to many of them because the market is so saturated with all of this communication. So how, as someone who wants to promote a business, can you stand out in that crowd and get noticed? And better yet, how can you get people to take action after they see your message? These are the questions that are answered in the book, Positioning: The Battle for Your Mind.

If you want your business to get noticed and bring people in through the door, you need to have effective communication. But it doesn’t stop there. It really comes down to positioning your communication efforts. Follow good positioning efforts and you will see a nice return on investment. If you don’t, then there is a good chance your message will get lost in the sea of other messages.

When it comes to marketing your practice, it all comes down to positioning your message. This book will show you why this is so important, as well as help steer you in the right direction to do so. The information you learn will be helpful in gaining market share and learning how to effectively market so that your message is appealing to others.

This book offers plenty of examples, analyzes trends, and breaks down the information you need. You will gain a better understanding of branding, marketing, and product management. You will also gain valuable skills in developing a strategy that you can use in promoting your business. Add this book to your reading list and learn why positioning your marketing is so important. Not having this information could be costing you.

Worked at Burleson Orthodontics. Attended University of Missouri–Kansas City. Lives in Kansas City, Missouri.