Reality in Advertising

Reality in Advertising

Long considered a “bible” in the advertising field, Reality in Advertising, is out of print. But don’t let that stop you from reading it, as there are plenty of used copies you can pick up. If your practice does advertising, and there’s a good chance that you do, you want to make sure you read this book. It should be required reading for any business that is going to do advertising.

Just engaging in advertising is not enough and may prove detrimental to your business. Many people end up throwing their money away on advertising. The key is to engage in effective advertising, but first one must know what it means for advertising to be effective. This book will give you all the answers you need about what effective advertising is and how to go about doing it.

Every business must have a unique selling proposition, as Reeves points out in the book. It is important that your unique selling proposition be a part of every bit of advertising that you do, as well as getting people to realize it, remember it, and act on it. This brilliant advertising book will help you hone your campaigns so that your money and efforts are never lost. You will always put forth an effective campaign that doesn’t dilute your message or change over time.

Advertising of some sort is something that every practice must engage in at some point. Before you put money into any other advertising be sure to read “Reality in Advertising.” The information gained from this book is invaluable and can be used by every business out there. The information will help you get the most return on your investment and help your business grow.

Worked at Burleson Orthodontics. Attended University of Missouri–Kansas City. Lives in Kansas City, Missouri.

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