The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

The E-Myth Revisited

Chances are you, like other orthodontists who have their own practice, had a dream. You dreamed of the day that you could take your love of straightening teeth and turn it into your own business. But, also like many others, you didn’t realize that running a business came with so many other responsibilities. Straightening teeth is actually the easiest part of your day. In your practice there are so many other things that need to be done that have nothing to do with your passion for straightening teeth. Welcome to the world of the e-myth!

In Gerber’s book, The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, he takes a good hard look at small businesses. He delves into the reasons why so many of them fail. He also sheds light on the entrepreneurial myth that you will love the business you start and you will be great at it. The reality, for many people, is that they end up hating the business side of what they were passionate about in the first place. The good news is that he also believes you can take control of the creating the life you want, including the small business you want to have.

This book is a must-read for everyone who has a small business or is thinking about opening one. It will guide you through the process from infancy to maturity and every stage in between. It’s filled with real life tested examples that can be beneficial in helping you run a successful business. You will learn about having strategies for management, marketing, and explore some of the biggest myths that surround entrepreneurship. The information in this book can immediately be of use to any entrepreneur.

Gerber states in the book that “A small business responds to the action we take.” Luckily for us readers and entrepreneurs, he provides valuable insight about determining what the right action is.

Worked at Burleson Orthodontics. Attended University of Missouri–Kansas City. Lives in Kansas City, Missouri.