The Power of Habit: Why We Do What We Do in Life and Business

Did you realize that about 40 percent of your daily life is made up of habits? That’s the message you will find in The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg. Habits are those things that emerge, he says, because our brains are always looking to reduce the amount energy we spend doing something. We tend to automate things in order to make our lives easier. But what we don’t know about habits could hold us back.

This book takes an in-depth look at habits, including the science behind them. It defines what habit is, which habits actually matter, and how we can go about changing them. It uses real-life examples as well as business ones, including such companies as Target and Starbucks. The book is filled with nuggets of information that will not only help you have a better understanding of yourself and why you do what you do, but of those around you. The information provided in this is helpful in both your business and private life.

Being able to better understand habits we can then focus on learning to change the ones that are not benefiting us. This is something that many of us feel we need to do, yet lack the will power. What we learn in this book is that some habits are hard to break, while others are more delicate. We can change our habits by becoming more in tune with the rewards and cues that are associated with them.

Running a successful practice requires an understanding of yourself and those around you. The better equipped you are to identify habits and remove those that are may not be beneficial, the better everyone will be. This book is the ultimate in breaking down the complex subject of habits, which is something all of us humans can relate to. From understanding them to be able to change them, this book provides pages of insightful information you can put to use.