The Ultimate Sales Letter

The Ultimate Sales Letter

Every business can benefit from an effective sales letter. Yet not every business knows how to produce one that will get it the results it’s seeking. That’s where Dan Kennedy comes in. His guidance on writing effective sales letters has helped many companies and copywriters over the years. The Ultimate Sales Letter is an essential book for every business leader, whether they plan to write their own sales letter copy or hire a copywriter to do the job.

Great sales copy is a must if you want to entice new customers or bring back the ones who have bought from you before. Sales letters have been a staple in the business world for many years. Problem is, most sales letters tend to go unread. They are just not written in an effective enough manner to get the intended reader remotely interested. Every time you have an ineffective sales letter you are wasting both time and money. You may also be losing market share to your competition.

For those who want to write their own sales letter, this book will walk you through the steps. Kennedy coaches you through and his faith in believing that anyone can learn to do it is motivating. His information covers what should be included in a sales letter, how to use graphics, how to create great headlines, and more. He provides plenty of examples, information on navigating challenges, getting a second opinion on your letter, troubleshooting, and the various ways in which it can be sent out to potential customers. He also provides tips on outsourcing the sales letter copywriting and what to look for in hiring and working with a writer.

You can use the information in this book to help grow your business and sell your services. An effective sales letter is worth its weight in gold. This book will help you make sure that each one you send out is well worth its return on investment. This book should be required reading for every business leader.

Worked at Burleson Orthodontics. Attended University of Missouri–Kansas City. Lives in Kansas City, Missouri.