The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life

The Why Axis

If you have ever wondered what makes some of the people who come into your office do the things they do you will want to read this book! The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life demonstrates what we all want to know in our lives and our businesses – why people do what they do. Using controlled experiments and delivering information in a Freakonomics style, you will find this book to be a fun read that provides a lot of interesting insight.

From education to Craigslist and everything in between, these two authors who are economics specialists lay out the facts. You will learn more about motivation, assumptions, competition, achievement, and even modern-day discrimination in this book. The information is helpful to business owners because it will help you understand your target market better. It also provides valuable business lessons about the importance of testing any changes on a small scale before making them company-wide.

Using real life examples that we can all relate to, this book will help you understand behavior. Having that insight into the behavior of those on your team, as well as your customers, can go a long way toward helping your business. Whether you are considering changing your company prices, policies, or just want to know what makes people do what they do, this book is for you!

This book is especially important to those who own a practice because of the information it provides regarding incentives. We all offer incentives to a certain degree and this book will help you determine why some of them are successful, while others are not. Just one more book that will help you better understand your customers and be able to use that information to benefit your business.

Worked at Burleson Orthodontics. Attended University of Missouri–Kansas City. Lives in Kansas City, Missouri.