Archives / 2017 / March

Two Simple Strategies for Better Leadership

Two Simple Strategies for Better Leadership

Dr. Burleson March 14, 2017

In a recent Strategy+Business article, adapted from his book, 63 Innovation Nuggets, Professor George Barbee shares two simple leadership concepts. First, he teaches to “pilot simultaneously at 30,000 feet and at ground level.” The best leaders can see the big picture but are also aware of the facts and details on the ground. I’ve done both separately and they will destroy trust and accountability... »

How Customers Think: Essential Insights into the Mind of the Market

How Customers Think: Essential Insights into the Mind of the Market

Dr. Burleson March 14, 2017

Gerry Zaltman is a distinguished professor at the Harvard Business School. I first discovered him in my own MBA studies where he was a guest lecturer and it’s obvious why large clients like Coca-Cola and Proctor & Gamble hire his consulting firm to better understand how consumers think. When I watched Gerry’s team go through an interview process that analyzes a consumer’s deep metaphors and li... »