Paul Krugman is a Nobel Prize-winning economist. I don’t agree with everything he says, but he hit the nail on the head when he said, “Productivity isn’t everything, but in the long run it’s almost everything.” U.S. productivity gains over the last decade are 50% lower than they were, on average, from World War II until 2006. Economists and government leaders are worr... »
According to AdAge and Zenith, the estimated U.S. spending in media nd marketing services is $446 billion. In the US, internet ad spending surpassed TV for the first time ever. Market share will increase 13% year-over-year with $1,354 spent per person on marketing and advertising this year. As more big dumb companies rush into online advertising and pull out of traditional media, a window of oppor... »
Simon Sinek rose to business fame with his TED Talk, “Start with Why.” His book of the same name is a brilliant look at how most companies know what they do, some can tell you how they do it, but very few have a compelling reason why. It’s a great book to help business owners think about why they exist in the marketplace. I’ve long taught doctors, “You must have a more profound reason why you exis... »
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