John Gribbin illustrates a point in one of his books that should smack readers into attention, like a 2×4 to the forehead: “A rabbit who runs away from a fox is not competing with the fox, in evolutionary terms. It is competing with the other rabbits. The ones who run fastest and zigzag most unpredictably, will survive and breed; the ones who don’t will get eaten. The fox, of course, is in co... »
My friend, Dan Kennedy, shared some great inside baseball at The Advanced Trust and Authority-Building Academy with Burleson Seminars in Cleveland recently. If you missed it, I’m not going to give you all of his pearls, but I will share a BIG one with you below. When practically applied to your business, the marketing principle can transform your business. If you look around, you’ll find ver... »
It’s time to replace the Italian espresso machine in my upstairs kitchen. I rarely spend much time researching options. I’d rather make a decision and adjust as I go, but the current machine served faithfully for 10 years so I feel a little obligated to replace it with something as durable. Tasked to my personal assistant, already knee-deep in the process of replacing two other commercial coffee m... »
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