For many years now, I’ve taught doctors it’s best to position their practices as different not better. Consumers cannot judge whether your treatment is better or not until after the fact, so you might as well get on with the task of showing them how your office is different and solves problems that others are either unwilling or unable to solve. Consumers assume you’re going to provide great quali... »
You’ve probably heard me repeat the following proverb many times: “To a man with only a hammer, every problem tends to look pretty much like a nail.” Unfortunately, orthodontics is a narrow professional doctrine and liable to suffer from man-with-hammer thinking. I’ve witnessed this in my own practices and in those of the orthodontists I coach. The most-successful orthodontists study broadly outsi... »
This year marks the 100th anniversary of the birth of Ted Williams, one of the greatest hitters to ever play professional baseball. PBS and Major League Baseball recently aired a special documentary about Williams and his last four plate appearances at Fenway Park. For the last six decades, every single frame of film documenting Williams and his last at bat ever, where he hit his final of 521 home... »
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