Archives / 2019 / March

Driven by Emotion.

Driven by Emotion.

From a recent Kiplinger editorial survey, “On Valentine’s Day, one in five die-hard sports fans turns down romance to watch a game. A good chunk of men, 31%, want their lovers to be bigger fans; 18% would take a pay cut to change their partners’ interest level. and both sexes would gain weight or add to their commutes to alter their lovers’ interest level in sports. A full ... »

What We Don’t Know.

What We Don’t Know.

During the American Civil War, morphine was widely used to treat pain, dysentery and malaria. Many farmers and citizens grew opium poppies to help support the war effort, rushing morphine to the front lines. So many soldiers were addicted to morphine during the war, that they had to be given syringes and taught how to self-administer the drug after the war ended. With an epidemic of morphine addic... »

Why Smile Direct is One of the Best Things That Has Happened to Orthodontics.

Why Smile Direct is One of the Best Things That Has Happened to Orthodontics.

Recently, Smile Direct Club (SDC) launched a new ad campaign and celebrity endorsement from Shawn Mendes, the pop star and Canadian singer-songwriter. I have no idea if their expansion into Canada and the timing of this endorsement are intentional or lucky happenstance, but I know this is smart marketing and PR. Combined with their huge win in arbitration against Align Technology, SDC recently ann... »