At the time of this writing, there are only a few days left in the year 2020. To quote Leslie Jones and her thoughts about the year, “I would say it was a train wreck and shit show but that would be unfair to trains and shit.” Naturally, we’re all ready to move on from this year and to set big goals for 2021. I recently hosted an entire training program with members, helping them set n... »
The Bed Bath and Beyond 20% off coupon is so ubiquitous that one of the mailers was even found by FBI agents in the junk drawer of notorious gangster, Whitey Bulger. Comedians and television shows make fun of the coupon and I’ve done a fair amount of my own ribbing of the brand. At peak circulation, over a billion coupons were mailed per year. Nearly everyone has seen one of these or has one... »
Some articles grab you by the shoulders and shake you awake. This is one such summary of an article by Jared Hopkins in The Wall Street Journal. Definitely worth a read. Here are the highlights: First lesson: go all in. If you have an idea that a small test group of your patients, clients, donors or customers think is great and they are willing to tell 10 more friends who will tell 10 more friends... »
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