Enthusiasm.
Massimo Chiapponi launched his Parma bike shop Italia Veloce in 2009 with fellow “retro- velo” enthusiasts Christian Grande, a multidisciplinary designer, and advertising executive Max Rabaglia. He has been racing bicycles since he was a kid and turned his hobby of hand-built bikes into an Italian business that now ships to clients as far away as the U.S., Japan and New Zealand. Chiapponi’s lead m... »
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