In-Market Shoppers.
Google dominates online advertising. The company reported revenue of $183 billion in 2020. More than $147 billion, or 80.3% of total revenue, came from Google’s ads business. Alphabet, the parent company of Google, is on pace to grow 36.9% in 2021 to $250.6 billion in revenue. While regulators in Washington D.C. and Europe attempt to wrangle the digital advertising behemoth, smart marketers ... »
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