Dr. Burleson's Posts


Leading So People Will Follow

You may not even be aware of it, but there is a good chance that we all crave good leadership. This is the message that Erika Andersen puts forth in Leading So People Will Follow. Not only do we crave good leadership in every aspect of our lives, but we can learn to be good leaders ourselves. In the business world, every person who wants to have a successful practice has to learn how to be a good ... »

Practical Wisdom

Practical Wisdom: The Right Way to do the Right Thing

We all like to think that as we age and have various experiences throughout our life that we gain wisdom. Yet that’s not what we always use to base our decisions on. In Practical Wisdom: The Right Way to Do the Right Thing, Barry Schwartz explains what practical wisdom is and the many things that challenge us from practicing it. This information can be helpful in our quest of having a successful p... »

Predictably Irrational

Predictably Irrational: The Hidden Forces that Shape Our Decisions

Working with the public and trying to get patients to follow your advice can at times be tricky. One of the things that you need in every practice is the ability to persuade people. In order to do that you have to first understand what it is that motivates others to make the decisions that they make. That’s what Dan Ariely lays out in this eye-opening book, Predictably Irrational: The Hidden Force... »


Drive: The Surprising Truth About What Motivates Us

Every day we make decisions to do things or not do them. Our patients are doing the same. We may not even realize it, but there are underlying forces that are motivating us in either direction. That’s exactly what you will discover in Daniel Pink’s book, Drive: The Surprising Truth About What Motivates Us. When you are finished with this book you will have a much better idea about what motivates y... »

To Sell is Human

To Sell is Human: The Surprising Truth about Moving Others

We live in a day and age where selling is taking place everywhere. It is in our practices, but it is also in our day-to-day lives outside the office, too. We may not even realize it, but we are in a daily sales movement. As Daniel Pink explains in To Sell is Human: The Surprising Truth about Moving Others, selling is the human condition. This book will make you think, but it will also provide you ... »

The Tell

The Tell: The Little Clues that Reveal Big Truths About Who We Are

If you are familiar with the game of poker then you have heard of the “tell” before. It’s that little sign that players give that tips the other players off to the type of hand they are holding. It’s a form of non-verbal communication that says way more than the poker player wanted to share. In fact, many players are not even aware of what their tell is or when they are showing it to the others at... »

The Why Axis

The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life

If you have ever wondered what makes some of the people who come into your office do the things they do you will want to read this book! The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life demonstrates what we all want to know in our lives and our businesses – why people do what they do. Using controlled experiments and delivering information in a Freakonomics style, you w... »

The Most Powerful Idea in the World

The Most Powerful Idea in the World

There is a good chance that you probably haven’t given much thought to the steam engine before. Whether you have or haven’t, The Most Powerful Idea in the World will give you the history of it from the bottom up. It will also explain why it was such an important engine, essentially becoming a turning point in human history. What you will gain from this book that can help you in your practice is th... »

Tap Dancing to Work

Tap Dancing to Work: Warren Buffett on Practically Everything

Ever wonder what one of the wealthiest and most successful businessmen in history has thought about, well, a lot of things? Tap Dancing to Work: Warren Buffet on Practically Everything answers those questions! Carol J. Loomis, senior editor at Fortune, has made it her mission over the decades to follow Warren Buffett’s career. In this book she shares an interesting collection of articles dating fr... »

Bowling Alone

Bowling Alone: The Collapse and Revival of American Community

Have you ever given much thought to the community in which your practice is located? If you are like must of us, probably not. But there are some good reasons why you should. The more you understand the community around you, the better able you are to identify with them and create a cohesive relationship. That’s exactly what this book, Bowling Alone: The Collapse and Revival of American Community,... »

Influence: Science and Practice

Influence: Science and Practice

Have you ever thought about what it is that influences people? Being in business and having a practice that is selling treatment options to people, it’s a good idea that you consider it. There is a lot of psychology behind influence and that’s exactly what Robert Cialdini brings us in this popular book that has sold more than 1.5 million copies. If you want to have a successful business you have t... »


Car Guys vs. Bean Counters

As an executive of the auto industry who has a career spanning over four decades, Bob Lutz is in a great position to share his insight. And that’s just what he does in Car Guys vs. Bean Counters. If you ever wondered what would happen when cost cutting measures come before customer service and quality products, this is where you will find out that and much more. Lutz holds nothing back in sharing ... »

competitive strategy

Competitive Strategy

Not sure how to handle the strategic planning for your practice? No problem! Once you read Competitive Strategy you will have some idea of the direction you will want to take. This book serves as a checklist for anyone who wants to grow their business and do it strategically. Porter, a Harvard Business School professor, delivers a well-written and informative account of how you can use competitive... »

on managing people

Harvard Business Press

Managing people is fraught with challenges— even if you’re a seasoned manager. Here’s how to handle them. If you read nothing else on managing people, read these 10 articles (featuring “Leadership That Gets Results,” by Daniel Goleman). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees’... »

Marketing Myopia

Marketing Myopia

Forget everything you thought you new about your products and services! There is a good chance that, like most people in business, your goal has always been to sell, sell, and sell. Well, Theodore Levitt explains in detail why this is the wrong approach. Not only is it considered the wrong approach, but it’s one that will leave you behind as the field innovates and continues to move forward. In th... »

Emotional Intelligence

Emotional Intelligence

Think someone having a high IQ means they are bound for success in life? Think again! In Emotional Intelligence, Daniel Goleman will shatter everything you thought you knew about intelligence. Forget how much someone scores on an IQ test. What is more important, as he explains, is how well someone can get along in the world around them. That’s what emotional intelligence boils down to! In your pra... »

The E-Myth Revisited

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

Chances are you, like other orthodontists who have their own practice, had a dream. You dreamed of the day that you could take your love of straightening teeth and turn it into your own business. But, also like many others, you didn’t realize that running a business came with so many other responsibilities. Straightening teeth is actually the easiest part of your day. In your practice there are so... »

The Effective Executive

The Effective Executive: The Definitive Guide to Getting the Right Things Done

Do you know the time? If you are like most executives and people managing their practice you probably don’t. Maybe you think you know what you do with your time all day, but there is a good chance that when it gets down to it you could be doing better. That’s what Peter Drucker’s book, The Effective Executive: The Definitive Guide to Getting the Right Things Done, comes down to – time management. ... »


The Innovator’s Dilemma

Is innovation always a good thing? Can great managers lead a company to lose it all? These are some of the questions that are answered by Clayton Christensen’s book, The Innovator’s Dilemma. Not only does he delve into the answers to these questions, but he provides case studies and real life examples that you can apply to your own business management skills. There is some important insight ... »