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The Quick Fix.

The Quick Fix.

In his latest book, The Quick Fix, author Jesse Singal, takes psychological research to task. He demonstrates over and over again how only half of all published experimental psychological findings are successfully replicated by other researchers. The subfield of social psychology fares even worse. W... »

A Pile of Beans.

A Pile of Beans.

Big data. The name alone commands respect and intrigue, like Big Oil. And that’s the trouble with labels. They over-simplify and often stupefy people into thinking one way about a related issue, challenge or opportunity. For years, I’ve been arguing that we’re in the age of actiona... »

On Memory.

On Memory.

I listened to an interesting report on NPR recently about police hypnotists, which I didn’t know existed. Apparently hypnotism is one of many tools detectives will use in Texas to help get more information from victims and suspects. The problem and challenge, as you might imagine, is the power... »

Chasing vs. Living the Dream.

Chasing vs. Living the Dream.

Last week I was browsing through a book on Epicurean Philosophy and stumbled across this great quote by Epicurus, who lived from 341 to 270 B.C. “Do not spoil what you have by desiring what you have not; remember that what you now have was once among the things you only hoped for.” How true this sti... »

Observe. The Formula for Success.

Observe. The Formula for Success.

One of my favorite cartoonists wrote in the introduction to his first book, “I’ll never forget the first time I ever laughed out loud at a cartoon. The year was 1989. I was casually wandering past a stationery display in a department store when a batch of greeting cards caught my eye. I ... »

Trade Offs and False Proxies.

Trade Offs and False Proxies.

I see a lot of smart people giving dentists and orthodontists dumb advice. Your in-box and social media feeds are filled to the brim with mostly well-intentioned people trying to make a buck convincing you this one metric or that one metric will solve all your problems. They promise efficiency and g... »

Why Hiring Remains a Challenge for Most Dentists and Orthodontists

Why Hiring Remains a Challenge for Most Dentists and Orthodontists

I continue to hear from my orthodontics clients a common thread of frustration and angst as we search for qualified candidates on their behalf. Every position from office manager to treatment coordinator, dental assistant and front desk continues to be a struggle. Each owner often asks if the proble... »

Enthusiasm.

Enthusiasm.

Massimo Chiapponi launched his Parma bike shop Italia Veloce in 2009 with fellow “retro- velo” enthusiasts Christian Grande, a multidisciplinary designer, and advertising executive Max Rabaglia. He has been racing bicycles since he was a kid and turned his hobby of hand-built bikes into an Italian b... »

Remote Work.

Remote Work.

As we continue to navigate the pandemic, our administrative team members have been working remotely since March 2020. Here’s what we’ve learned: Schedule fewer meetings No meetings back-to-back Designated “meeting-free time” Flexible work hours Find ways for remote colleagues to socialize We’ve also... »

Weeding.

Weeding.

In a New York Times feature on his summer garden to-do list, Timothy Tilghman, head gardener of the Untermyer Park and Gardens in Yonkers, New York, shares tips and advice to home gardeners. “If you can’t enjoy weeding, you won’t be a happy gardener. Everyone enjoys the neatness of a fresh planting,... »

On Burnout and Toggling.

On Burnout and Toggling.

At the time of this writing, there are only a few days left in the year 2020. To quote Leslie Jones and her thoughts about the year, “I would say it was a train wreck and shit show but that would be unfair to trains and shit.” Naturally, we’re all ready to move on from this year and to s... »

On Brand Promises.

On Brand Promises.

The Bed Bath and Beyond 20% off coupon is so ubiquitous that one of the mailers was even found by FBI agents in the junk drawer of notorious gangster, Whitey Bulger.  Comedians and television shows make fun of the coupon and I’ve done a fair amount of my own ribbing of the brand. At peak circul... »

How Pfizer Delivered a Covid Vaccine in Record Time.

How Pfizer Delivered a Covid Vaccine in Record Time.

Some articles grab you by the shoulders and shake you awake. This is one such summary of an article by Jared Hopkins in The Wall Street Journal. Definitely worth a read. Here are the highlights: First lesson: go all in. If you have an idea that a small test group of your patients, clients, donors or... »

It’s perfectly legal to mandate vaccines – if you’re legally perfect!

It’s perfectly legal to mandate vaccines – if you’re legally perfect!

In 1942, Franklin D. Roosevelt was president and Lieutenant Edwin P. Ramsey ordered the last cavalry charge in American history. Nearly eighty years later, the presidents and CEO’s of Moderna, Pfizer, AstraZeneca, GSM, Sanofi, and others leading the vaccination charge, are our new heroes. Saddling u... »

On Reaping Where You Have Not Sown.

On Reaping Where You Have Not Sown.

In The Law of Success, Napoleon Hill demonstrates how people have a tendency to reap where they have not sown. You see this with companies who assume the grass is greener and hop into another industry or mess with their core product or service, to their detriment. Coke did this with New Coke in the ... »

On Thick Skin.

On Thick Skin.

In my work with clients abroad, I get to learn about all sorts of fun advertising regulations and standards. Because a full 20% of our client base is outside the U.S., I’ve been forced to learn quickly. In the United Kingdom, for example, they have the Advertising Standards Authority. It does nothin... »

What You Can Learn from the Christmas Tree Shortage.

What You Can Learn from the Christmas Tree Shortage.

In a recent edition of The Burleson Report, I wrote an article about hindsight and how looking backwards can help uncover bigger trends and assist learning, especially when applied to the future. It was a rather simple assessment of a complex prediction in the rise of the renminbi versus the U.S. do... »

Why You Should Never Allow Your Office Manager to Hire Anyone.

Why You Should Never Allow Your Office Manager to Hire Anyone.

There’s no shame in recognizing that the skills of a doctor are akin to those of a master chef. Perfection and the need for recognition of excellent work are in your DNA. Combine those traits with the need to grow your practice through personal recommendations and online reviews… and the pressure yo... »

When Employees Refuse to Work Due to COVID-19

When Employees Refuse to Work Due to COVID-19

There is an increasing likelihood that as the numbers of COVID-19 cases increases, the nervousness of your Team Members will exponentially become heightened. Family, friends and the news itself will likely influence the decision of someone on your team to ask themselves: “How much am I putting mysel... »

Time, Energy and Money.

Time, Energy and Money.

If you observe the most productive and most successful people on the planet, you’ll notice three very important similarities in how they achieve results. It doesn’t matter if the person is an entrepreneur, doctor, lawyer, politician, religious leader, actor, teacher or any of a million different occ... »

Flying Blind.

Flying Blind.

From Melanie Evans and Alexandra Berzon in The Wall Street Journal: “During a pandemic, hospitals and local, state and federal agencies rely on a range of real-time metrics to respond to emergencies quickly. They need to know how many beds are available at each facility, whether hospitals need... »

Too Good to Ignore.

Too Good to Ignore.

Apple trotted out the iPhone 12 to adoring fans earlier this month, like a proud farmer showing off his prized bull at the county fair.  It’s dangerously thin! Gasp! It has many cameras! Bazzinga! It runs on 5G! Shazam! It comes in the most-beautiful color of blue that even God is jealous!&nbs... »

Structured Procrastination.

Structured Procrastination.

In his excellent book, On Writing: A Memoir of the Craft, Stephen King addresses the phenomenon of writer’s block. He says, “Amateurs sit and wait for inspiration, the rest of us just get up and go to work.” I agree. I’ve written thousands of pages of content, spread across ten pub... »

Four Steps to Help Your Practice Navigate the Pandemic.

Four Steps to Help Your Practice Navigate the Pandemic.

In a few short months, Disney has gone from the envy of Hollywood to a company scrambling to adapt to a prolonged crisis. Without the anticipated summer blockbuster movie releases, the firm has been forced to realign its priorities. The reopening of Disneyland in California has been postponed indefi... »

The Storm is Upon Us.

The Storm is Upon Us.

I’m a relatively inexperienced sailor in unknown waters, which is one of many reasons I hire an experienced captain with local knowledge whenever I’m offshore and out of my element. I joke with friends when we go sailing in the midwest on small lakes. During a quick safety briefing of th... »

Actionable Data.

Actionable Data.

Ro, a digital health care startup, just raised another $200 million in venture capital, bringing its total to over $376 million. The company will use the funds to double its 70-person computer engineering team.  With over $250 million in revenue generated last year, the firm’s latest round of f... »

On Encouragement.

On Encouragement.

A school bus driver in Massachusetts has his students to thank for encouraging him to become a history teacher. While driving kids to school, Clayton Ward would talk to them about their history lessons. “It inspired me, hearing them say ‘You should be my teacher,'” the 30-year old ... »

Unity of Purpose.

Unity of Purpose.

In his review of the new book, How Ike Led: The Principles Behind Eisenhower’s Biggest Decisions, David Roll shares what is known about the evening before a critical World War II invasion, when General Eisenhower visited the 101st Airborne Division at Newbury, a town in the south of England: “... »

By the Numbers.

By the Numbers.

The first half of 2020 was one for the record books. We saw an entire decade’s worth of job gains vanish in two months. Then, about a third of the 21 million lost jobs came back.  More than 1 in 7 U.S. workers lost their jobs during the economic shutdowns. Even though we’ve added jo... »

On Priorities and Profit.

On Priorities and Profit.

The pandemic and economic crisis have forced Disney to adapt very quickly. Without the anticipated summer blockbuster movie releases, the firm has realigned its priorities. The reopening of Disneyland in California has been postponed indefinitely. Hong Kong Disneyland has shut down again and Disney ... »

Question Every Hand.

Question Every Hand.

Maria Konnikova holds a Ph.D. in psychology. She writes about her research on how quickly people make up their minds and how unwilling they are to change them. She’s a New York Times best-selling author and also a world-champion poker player. For her latest book, The Biggest Bluff, she trained... »

Give Yourself Space.

Give Yourself Space.

Today, when someone in Beijing gets the coronavirus again, the entire world knows about it within hours. 52 years after the Hong Kong flu, we still don’t know how many people actually died from it. The WHO says between 1 and 4 million people. That’s a pretty big range.  For the dad reading this... »

The Cycle of Growth.

The Cycle of Growth.

During periods of growth, it is common to create certain complexities inside your business that, left unchecked, will stifle or even strangle growth. Consider this one of the great paradoxes of running a business. The more successful you are and the higher you reach for the stars, the more likely yo... »

Memory and Measurement.

Memory and Measurement.

Barbara Kingsolver said, “Memory is a complicated thing, a relative to truth but not its twin.” In coaching clients, I often ask to see a lot of numbers. KPIs and benchmarks, historical performance and pro forma data are all important. The reason I ask for data is because our memories ar... »

Uninterrupted Time.

Uninterrupted Time.

In a recent course on passive income streams, while teaching the concept of leveraging one’s time, I quoted the author of Rework, Jason Fried, who also happens to be the co-founder of Basecamp.  Fried said, “40-hour weeks are made of 8-hour days. And 8 hours is actually a long time. It ta... »

On Grit.

On Grit.

Angela Duckworth is the Christopher H. Browne Distinguished Professor of Psychology at the University of Pennsylvania, where she studies grit and self-control. In her book, Grit: The Power of Passion and Perseverance, Professor Duckworth defines grit as “perseverance and passion for long-term goals.... »

You Have Everything You Need.

You Have Everything You Need.

Scientific American describes the metamorphosis of the caterpillar into a butterfly like this: “One day, the caterpillar stops eating, hangs upside down from a twig or leaf and spins itself a silky cocoon or molts into a shiny chrysalis. Within its protective casing, the caterpillar radically ... »

Circumstance vs. Character.

Circumstance vs. Character.

In coaching, consulting and reviewing the reports from our on-site trainers, human capital challenges are at the top of the list of items we’re hired to fix. As I’ve done with most systems, challenges and opportunities in business, I help my clients and trainers develop and deploy “... »

Innovation vs. Improvement.

Innovation vs. Improvement.

When Brian Carroll was laid off unexpectedly from his sales position at a car dealership in Michigan, he received a call from a past customer wanting a car.  Carroll told the buyer he no longer worked at the dealership, but the customer didn’t care. “He hired me to find the exact ca... »

Go Where the Water is Deep.

Go Where the Water is Deep.

As of November, Nike no longer sells directly on Amazon. Nike is not alone. Birkenstock, Louis Vuitton, North Face, Patagonia, Asics, Ralph Lauren, Rolex and Vans do not sell directly on Amazon either. Nestlé Nespresso dominates a huge direct-to-consumer channel and paid Starbucks $7 billion to take... »

Lowering the Bar.

Lowering the Bar.

From the first Netflix earnings call of 2020 and MarketWatch:  “What does it mean to “watch” a show on a streaming service? For Netflix Inc., it now means viewing at least two minutes. The streaming service noted in its first quarterly earnings report of 2020 on Tuesday that it has change... »

Expectation.

Expectation.

Indian spiritual leader, Sri Chinmoy, explains that peace begins when expectation ends. Perhaps the most dangerous trait I see in perfectionist doctors and business owners is the attachment to their expectations on how things should be; how a certain result should be achieved. They are attached to a... »

On Ego and Change.

On Ego and Change.

There’s a great article in the Wall Street Journal today about NFL coach Andy Reid, who is taking the Kansas City Chiefs to Super Bowl LIV in Miami this weekend. The author, Andrew Beaton, focuses on two of Coach Reid’s unique abilities. He thinks like an outsider and he doesn’t ha... »

It’s Not Where You Left It.

It’s Not Where You Left It.

I’m back from a whirlwind trip to Las Vegas, where we hosted 50+ TC Boot Camp attendees, three private coaching clients, a quarterly planning meeting for two of my companies and a scouting trip for a few long-shot investments. In two of the three private coaching meetings, a common theme we di... »

Strategic vs. Reactive.

Strategic vs. Reactive.

Dwight D. Eisenhower was a brilliant general. In the Second World War, he devised the “Eisenhower Box.” This is a matrix that ranks priorities according to importance and urgency. Eisenhower didn’t want unimportant things coming to him in an urgent manner. He also didn’t want... »

The Cost of Free.

The Cost of Free.

The internet once promised complete information equality. Children in poor countries would have access to the same knowledge as a child in California. But, it hasn’t turned out that way. Different countries have different ideas about the internet. China and Turkey censor their internet aggress... »

On Narratives.

On Narratives.

Five years ago, Nir Eyal wrote a book called Hooked: How to Build Habit-Forming Products, which helped startup tech firms understand user psychology. He discussed the research on slot machines, which use variable rewards and pleasures that come at unpredictable intervals. If you haven’t read, ... »

Nothing New.

Nothing New.

Mark Twain wondered, “whether the world is being run by smart people who are putting us on, or by imbeciles who really mean it.“ His quote could have been written 1,000 years ago as easily as today or 1,000 years from now. This is one of many reasons I like Twain. He knew how to think ac... »

Savaged by Noise.

Savaged by Noise.

“Silence is the presence of time undisturbed.” In a world savaged by noise, distraction and heedless entertainment, it has become more and more difficult to locate and protect our ability to be silent. It’s fascinating to consider the amount of creativity produced during a day in which one is ... »

Throwing Elephants Overboard.

Throwing Elephants Overboard.

I’ve been presenting on the power of patient gifting and marketing automation for many years. The most common question from audiences revolves around cost. I’m asked, “How much should I spend on a new patient welcome gift, shock ‘n awe package or new start ‘wow’ b... »

Healthcare Trends.

Healthcare Trends.

It’s Q4 2019 and time to start planning for next year. According to Definitive Healthcare and McKinsey and Company, here are the top healthcare trends for the coming year: Consolidation – Over 803 mergers and acquisitions took place in the last 12 months, in addition to 858 affiliation and par... »

Gravity.

Gravity.

Three months after its public debut, Uber posted a $5.2 billion loss that’s “impressively vast” even for a company whose business model is based on outspending the competition, said The Economist. Since its inception, Uber has lost a total of $14 billion. A few weeks ago it laid of... »

Emotion for Thought.

Emotion for Thought.

From T.S. Eliot’s essay, The Perfect Critic, for the literary journal Athenaeum in 1920: “The vast accumulations of knowledge – or at least of information – deposited by the nineteenth century have been responsible for an equally vast ignorance. When there is so much to be known, when th... »

On Influence.

On Influence.

Karin Krog is a too little appreciated Norwegian jazz singer. Her album with Dexter Gordon, Some Other Spring, was produced in 1970 but sounds as rich and energetic as anything being produced today or in the heyday of Kansas City Swing or 1940s bebop. The album has earned its rightful place in the t... »

Solve Practical Problems.

Solve Practical Problems.

There’s so much talk about algorithms, digital disruption, artificial intelligence and the future of everything, it’s hard to focus on anything, let alone what consumers really want. Hardly a day goes by where I don’t read an article about some group of people who might lose their ... »

Ask Better Questions.

Ask Better Questions.

Most small business owners are used to giving answers, not asking questions. If you followed around some of the world’s top CEOs and leaders, you would find the exact opposite is true. The best leaders are great at asking questions, so that the best ideas win and the best answers quickly becom... »

What You Can See.

What You Can See.

Advertisers wasted $5.8 billion last year on digital ads that were viewed by bots and fake accounts. According to the Association of National Advertisers and fraud-detection company White Ops Inc., “Ad-fraud schemes have quickly risen and been much more difficult to measure.” No kidding.... »

Sell It Differently.

Sell It Differently.

The latest online shopping craze has a unique twist. Instead of sitting in front of a web browser or flipping through items on a smartphone, millions of Chinese consumers are obsessed with live-stream shopping. ShopShops employs real people to go into real stores, like a T.J. Maxx in New York City, ... »

The Ritz-Carlton Customer Service Standards

The Ritz-Carlton Customer Service Standards

If you’ve been hanging around me for very long, you know that I like to read. A lot. As a rule of thumb, even though I read nearly every new business book that comes out, I read them quickly and scan for common principles that I might be able to apply to my businesses or to help my employees, ... »

Driven by Emotion.

Driven by Emotion.

From a recent Kiplinger editorial survey, “On Valentine’s Day, one in five die-hard sports fans turns down romance to watch a game. A good chunk of men, 31%, want their lovers to be bigger fans; 18% would take a pay cut to change their partners’ interest level. and both sexes would... »

What We Don’t Know.

What We Don’t Know.

During the American Civil War, morphine was widely used to treat pain, dysentery and malaria. Many farmers and citizens grew opium poppies to help support the war effort, rushing morphine to the front lines. So many soldiers were addicted to morphine during the war, that they had to be given syringe... »

Why Smile Direct is One of the Best Things That Has Happened to Orthodontics.

Why Smile Direct is One of the Best Things That Has Happened to Orthodontics.

Recently, Smile Direct Club (SDC) launched a new ad campaign and celebrity endorsement from Shawn Mendes, the pop star and Canadian singer-songwriter. I have no idea if their expansion into Canada and the timing of this endorsement are intentional or lucky happenstance, but I know this is smart mark... »

The Life Unlived.

The Life Unlived.

Adam Phillips is a brilliant writer, psychologist and regular contributor to The London Review of Books. The closest I can come to the kind of people who think at this level, is that they let me subscribe to The London Review of Books. Barely. Although I don’t agree with Phillips on a lot of i... »

Perseverance of Beliefs.

Perseverance of Beliefs.

In the 1980s, Ross and Lepper published the seminal work on the perseverance of beliefs. This is the tendency for people to continue to believe something is true even when it is revealed to be false or disproved. In one study, students took an aptitude test and were told they scored poorly. Later, w... »

What They Want.

What They Want.

I returned from a great meeting with clients recently and met my assistant to go over our plans for the coming week. If I’m in one of our offices, I like to go walking around and say hello, let people know I’m still alive and, occasionally, like I observed today, I get to see a new emplo... »

Tact and the Sycophant.

Tact and the Sycophant.

At lunch this weekend, my 10-year-old son told me “at mom’s house, we keep our opinions to ourselves.” I didn’t even finish swallowing my food before I said, “I completely disagree,” quickly stopping all conversation at the table. I asked, “When should you f... »

Time is Money.

Time is Money.

Most small business owners have scores of reports they check each month to help them manage their money. Expenses and revenue are tracked meticulously. Budgets are set and regularly reviewed before new investments are made in technology or human capital. Even the average business owner has some idea... »

Groupthink.

Groupthink.

It’s no secret that I am not a fan of social media and Facebook groups. Particularly for pathologic perfectionists (i.e., orthodontists), this method of communication is dangerous for several reasons: First, those who post in these forums assume they assert unique views and ideas, imagining themselv... »

Belief and Doubt.

Belief and Doubt.

One of the best television commercials in history only aired one time. In it, a young girl is shown in a field, picking pedals from a flower she holds in her hand. As she pulls off each pedal, she counts and then drops them to the ground. The commercial starts off warm and makes viewers smile, but j... »

Know Thyself.

Know Thyself.

One of the most difficult tasks I face as a coach and consultant is helping doctors better understand what it is they want and who they want to become. It’s also the most rewarding part of my job. Erich Fromm said, “Man’s main task in life is to give birth to himself, to become who he potentially is... »

Some Things Never Change.

Some Things Never Change.

The Smithsonian magazine reported recently that archaeologists uncovered an ancient Roman bathroom, decorated with suggestive mosaics, meaning dirty jokes were built right into the walls. Just like bathroom humor has been around since the dawn of time, there are many things that never change, even i... »

Different, Not Better.

Different, Not Better.

For many years now, I’ve taught doctors it’s best to position their practices as different not better. Consumers cannot judge whether your treatment is better or not until after the fact, so you might as well get on with the task of showing them how your office is different and solves problems that ... »

Carry More Tools.

Carry More Tools.

You’ve probably heard me repeat the following proverb many times: “To a man with only a hammer, every problem tends to look pretty much like a nail.” Unfortunately, orthodontics is a narrow professional doctrine and liable to suffer from man-with-hammer thinking. I’ve witnessed this in my own practi... »

Perspective.

Perspective.

This year marks the 100th anniversary of the birth of Ted Williams, one of the greatest hitters to ever play professional baseball. PBS and Major League Baseball recently aired a special documentary about Williams and his last four plate appearances at Fenway Park. For the last six decades, every si... »

On Competition and Circumvention.

On Competition and Circumvention.

This weekend on the way home from one of our satellite locations, I listened to an interesting segment on NPR about competition in healthcare. Two economists were quoting Milton Friedman. That’s a quick way to get my attention. If you haven’t read Friedman, you’re doing yourself a disservice. One of... »

Perception and Reality.

Perception and Reality.

Geraint Thomas won the 2018 Tour de France, becoming the first Welshman to take the top prize. I stopped watching the Tour several years ago, for the most part, because of the doping scandals that continue to reappear and the wide disparity in the funding of the top one or two teams and everyone els... »

The Way Forward.

The Way Forward.

On a recent monthly coaching call, an exceptionally bright client and successful orthodontist in California asked me what are the key characteristics of my top students. It’s a smart question. One I imagine Munger or Buffett might ask of a leader in any worthwhile organization. At the top of my list... »

Choice.

Choice.

In his book Free Market Madness, Peter Ubel illustrates the risk many parents took in the 1970s by choosing not to vaccinate their children for polio. The main reason in deciding not to vaccinate was that 1 in 2.4 million could actually contract the disease from the vaccine. Parents overlooked the f... »

Adapt.

Adapt.

Quincy Jones has been nominated for more Grammy Awards than any other person and has won a total of twenty-seven times in ten different fields. From Children’s to Pop, Rap, Jazz, R&B, and more. He has worked with Frank Sinatra, Ella Fitzgerald, Duke Ellington, Ray Charles, Miles Davis and ... »

Training

Training

In a large study of over 5,000 workers in Spain, the University of Madeira discovered that employer-provided training has the same effect on job satisfaction as a 17.7% net wage increase. I’ve been teaching for years that your employees don’t always want more money in order to increase their engagem... »

Fox vs. Rabbit.

Fox vs. Rabbit.

John Gribbin illustrates a point in one of his books that should smack readers into attention, like a 2×4 to the forehead: “A rabbit who runs away from a fox is not competing with the fox, in evolutionary terms. It is competing with the other rabbits. The ones who run fastest and zigzag most un... »

What They Believe.

What They Believe.

My friend, Dan Kennedy, shared some great inside baseball at The Advanced Trust and Authority-Building Academy with Burleson Seminars in Cleveland recently. If you missed it, I’m not going to give you all of his pearls, but I will share a BIG one with you below. When practically applied to your busi... »

Messy.

Messy.

It’s time to replace the Italian espresso machine in my upstairs kitchen. I rarely spend much time researching options. I’d rather make a decision and adjust as I go, but the current machine served faithfully for 10 years so I feel a little obligated to replace it with something as durable. Tasked t... »

Productivity Gains.

Productivity Gains.

Paul Krugman is a Nobel Prize-winning economist. I don’t agree with everything he says, but he hit the nail on the head when he said, “Productivity isn’t everything, but in the long run it’s almost everything.” U.S. productivity gains over the last decade are 50% lower ... »

2018 U.S. Marketing Spending Forecast

2018 U.S. Marketing Spending Forecast

According to AdAge and Zenith, the estimated U.S. spending in media nd marketing services is $446 billion. In the US, internet ad spending surpassed TV for the first time ever. Market share will increase 13% year-over-year with $1,354 spent per person on marketing and advertising this year. As more ... »

Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

Simon Sinek rose to business fame with his TED Talk, “Start with Why.” His book of the same name is a brilliant look at how most companies know what they do, some can tell you how they do it, but very few have a compelling reason why. It’s a great book to help business owners think about why they ex... »

Standing in Your Own Way.

Standing in Your Own Way.

Marcus Aurelius said, “Our actions may be impeded… but there can be no impeding our intentions or dispositions. Because we can accommodate and adapt. The mind adapts and converts to its own purposes the obstacle to our acting. The impediment to action advances action. What stands in the way be... »

End the Search Quickly.

End the Search Quickly.

In training over 1,500 orthodontists and their treatment coordinators how to ethically help more new patients say “yes” to treatment, I’ve discovered several sacred-cow biases or status-quo biases that need to be killed. At the top of the list, is the excuse, “I have to go talk to mom or dad.” When ... »

Never Enough.

Never Enough.

Jay Papasan, coach to fortune 500 CEOs instructs, “financially wealthy people are those who have enough money coming in without having to work to finance their true purpose in life.” If you haven’t found your true purpose in life, there is no amount of money that will satisfy you. You’ll never know ... »

An Age of Distraction

An Age of Distraction

Today, Millennials spend 93.5 hours per month inside an app. Years ago, I made a bold claim that “those who are unable to control their attention will have it bought and sold by those who can.” Facebook has become one of the biggest media companies on the planet, selling billions of dollars of adver... »

Something for Nothing.

Something for Nothing.

I’ll let you in on two little secrets that have forever shaped my life. They were taught to me by my parents, which were taught to them by their parents. I’ve been teaching them to my kids ever since they were old enough to listen and pay attention: You are of no good to yourself, let alone to anyon... »

Perception vs. Reality

Perception vs. Reality

Paco Underhill, author of several books on why consumers buy and consultant to large retailers, knows as much as any author I’ve read about where to place items on shelves, how consumers make buying decisions and specifically what drives female consumer choices. His work warrants your study and this... »

How to Test Your Assumptions

How to Test Your Assumptions

Jon Fjeld is the executive director of the Center for Entrepreneurship and Innovation at Duke University’s Fuqua School of Business. He’s a professor of strategy and philosophy and used to work at Align Technology, where he helped the company prevent some serious cash burn in the 1990s. His latest a... »

The Typewriter Revolution

The Typewriter Revolution

Some clients know I use a 1941 Royal Quiet Deluxe typewriter for personal communication and for many of my book drafts. It was Hemingway’s favorite typewriter and the same one my grandfather kept in his office. There’s something truly different about sitting down with a mechanical typewr... »

A Century of Wealth in America

A Century of Wealth in America

Weighing in at 880 pages, Edward Wolff’s A Century of Wealth in America is no light read for the beach. Like Thomas Piketty’s “Capital in the Twenty-First Century,” the book is dense, packed with equations and statistics, citing more references than ten books in the same category. Yet, it is importa... »

Understanding Your Customers.

Understanding Your Customers.

Born on a Missouri farm in 1875, James Cash Penney started in the retail business in 1898 as a store clerk in Colorado. He quickly moved up the ranks and in 1902, he was offered a partnership in the Golden Rule store. He soon bought the entire operation and by 1914 he moved the company headquarters ... »

Shorten the Curve.

Shorten the Curve.

Amazon will add 120,000 new seasonal employees this year, up 20%. (Source: Wall Street Journal) What could be more impressive than Amazon’s seasonal growth data? Consider this: Amazon has reduced the on-boarding time for new warehouse employees from 6 weeks to 2 days. Automation has been implemented... »

Your Fake News or Mine?

Your Fake News or Mine?

I read five newspapers per day. I quickly go through a system I developed years ago, asking “Does this apply to me, my market, my patients, my clients, any stakeholder in one of my companies?” I look for trends and actionable data. Most of the articles talk about things that are out of my control. U... »

Leadership.

Leadership.

In a recent article published in The Harvard Business Review, Jesse Sostrin points out the leadership paradox: “You need to be more essential and less involved. When you justify your hold on work, you’re confusing being involved with being essential.” This was the biggest leap in my transition from ... »

The Death of Expertise.

The Death of Expertise.

The Death of Expertise is a fascinating book I’m re-reading this year by Tom Nichols, a professor at the Naval War College and Harvard. With so much information at our fingertips, anyone can know anything at the swipe of a finger on their smartphone. Yet, there is a lot of misguided information as t... »